May Crochet
Client: Jael Oketch
Jael's crochet brand was drowning in Instagram DMs. Now she has a live storefront and a private dashboard to manage products and orders from her phone.
The Brief
Jael Oketch runs May Crochet, a handmade crochet brand growing fast on Instagram. Orders were coming in through DMs — which meant lost messages, no order history, and hours of manual tracking.
She needed two things: a public site that sells the brand, and a private admin dashboard where she could manage products and orders herself — without paying a developer every time she changed a price.
The Build
Warm, editorial layout with generous product photography, soft cream backgrounds and bold crochet grids. Designed to feel handmade and premium at once — mobile-first, because most of Jael's customers browse on their phones.
The admin dashboard handles secure login, product CRUD, inventory counts, order tracking and customer messages — connected to the same Supabase database that powers the public site.
The Result
- A live public site at jael-hazel.vercel.app selling the brand 24/7.
- A custom admin dashboard at may-crochet-admin.vercel.app for products, orders and messages.
- One source of truth: the public site and dashboard share a single database — zero double entry.
See it live
The actual deployed site — scroll around inside. Prefer full screen? Open it in a new tab.
“Sammy took my crochet business online in days — a beautiful site and a dashboard I actually understand. I update orders and stock from my phone.”